The Three Biggest Barriers to MedTech Adoption—And How to Overcome Them
Introduction Medical technology is evolving rapidly, but innovation alone doesn’t guarantee success. Many groundbreaking surgical devices struggle to gain traction—not…
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FDA Approval Is Just the Beginning—What’s Next for MedTech Commercialization?
Introduction Getting FDA clearance is a major milestone, but it doesn’t guarantee market success. Many medtech companies focus so much…
The Shift to Digital in MedTech Marketing—What’s Working?
For years, medtech marketing has revolved around trade shows, in-person meetings, and direct sales representatives forging relationships with surgeons and…
How to Find the Right Medical Device Distributor for Your Product
Introduction Distributors serve as a critical link between manufacturers and healthcare providers. Selecting the right partner requires careful evaluation of…
The Complete Guide to Medical Device Commercialization in 2025
Introduction Bringing a medical device to market in 2025 requires more than technological innovation. Regulatory requirements, reimbursement strategies, and surgeon…