
The Three Biggest Barriers to MedTech Adoption—And How to Overcome Them
Introduction Medical technology is evolving rapidly, but innovation alone doesn’t guarantee success. Many groundbreaking surgical devices struggle to gain traction—not…
Introduction Medical technology is evolving rapidly, but innovation alone doesn’t guarantee success. Many groundbreaking surgical devices struggle to gain traction—not…
Introduction Getting FDA clearance is a major milestone, but it doesn’t guarantee market success. Many medtech companies focus so much…
For years, medtech marketing has revolved around trade shows, in-person meetings, and direct sales representatives forging relationships with surgeons and…
Introduction Distributors serve as a critical link between manufacturers and healthcare providers. Selecting the right partner requires careful evaluation of…
Introduction Bringing a medical device to market in 2025 requires more than technological innovation. Regulatory requirements, reimbursement strategies, and surgeon…